Social marketplace for new and secondhand style, Poshmark, Inc. has announced product innovations and a newly established team dedicated to support its sellers across the US, Canada, Australia and India.
At its annual community conference, PoshFest, Poshmark unveiled its vision to become the number one destination for sellers around the world, including a suite of seller-focused innovations that bring the insights and personalisation of the in-store retail experience online and at scale.
Poshmark also named co-founder, Tracy Sun, as senior vice president of seller experience, a new role dedicated to serving Poshmark’s seller community.
“Our seller community has transformed from a decade ago with many scaling well beyond casual selling to new levels of success, and we are committed to fueling their ambition and aspirations for growth,” Poshmark founder and CEO, Manish Chandra said.
“Paramount to this is placing a trailblazer at the helm of the seller experience, ensuring best-in-class technology and robust support for our sellers. I can think of no one more poised for the task than our co-founder, Tracy. Her passion for the community drives her vision and we look forward to helping our sellers reach new levels of growth with this next iteration of the Poshmark experience.”
One product release, My Shoppers, is a revolutionary clienteling feature that serves as Poshmark’s version of the world’s most skilled in-store retail associate. Just as an in-store retail associate might engage with a potential customer from suggesting relevant products, to personal styling based on what a shopper is browsing or liking, My Shoppers enables sellers to apply the same, highly personalised experience online and at scale.
Entirely backed by social commerce, sellers can easily move through the sales funnel, whether it is sending promotional discounts or personalising merchandise.
Another product release, Closet Insights is a dynamic dashboard that provides sellers with valuable, real-time inventory and sales data. Closet Insights allows sellers to understand business performance over time to inform strategy, leverage relevant tools to drive action and improve sales.
“Our sellers are the heart and soul of the Poshmark community, and we are committed to helping them thrive at every step of their journey whether that’s an individual selling in their spare time or a larger brand looking to embrace a circular model,” Sun said.
“We want to enable everyone to participate in the digital economy by making it simple and easy to sell online and in doing so, upend the entire e-commerce experience as we know it. We believe the future of shopping is in the hands of millions of people who seek a simple, social and sustainable way to shop, and we want to be their number one destination.”