Leading provider of reputation management solutions, Podium, has introduced the Review Response Suggestions feature designed to help Australian local businesses manage their online reputation effectively.

The feature, powered by ChatGPT, utilises the power of AI technology to generate review response suggestions, making it quick, easy and convenient for local businesses to stay on top of their online reviews and respond to customers in a timely and professional manner.

According to Podium research, more than eight in 10 (84%) Australians are influenced by Google Reviews when choosing a business. What’s more, just over half (51%) say that a business’ responses to reviews have changed their perspective on the business and 46% are more likely to look at a local business’s Google listing before visiting than pre-Covid.

Podium’s Review Response Suggestions feature generates customised response suggestions that businesses can quickly edit and personalise to their satisfaction. It supports Google and will be followed by Facebook reviews, allowing businesses to respond to customer feedback across multiple platforms.

“As a business owner myself, I understand how crucial online reputation management is to local businesses in Australia,” Podium CEO, Eric Rea said.

“That’s why we’re excited to launch our new Review Response Suggestions feature, which will make it easier for businesses to manage their online reputation. Online reviews have never been more influential, but as a business owner staying on top of them – good or bad – can be a daunting and time-consuming task. 

“Our integration with ChatGPT is designed to unburden local businesses – from dentists and retailers to tradies and mechanics – enabling them to manage their online reputation more efficiently and spend more time working on meaningful, face-to-face or revenue-generating tasks.”