In the fourth episode of the Retailbiz Podcast, we speak to Shaun Broughton, managing director for Asia Pacific at Shopify who explains how the pandemic has reshaped the retail industry and the growing opportunity of e-commerce.
He discusses the recent launch of Shopify Markets which helps remove the barriers often faced when selling cross-border including language translations, pricing, logistics and regulatory requirements. It’s a solution that allows merchants to set up, launch and optimise international markets.
Shaun also shares more detail about Shopify’s new campaign, Reimagine Retail and key findings from a recent Shopify survey to discover customer shopping habits around brand discovery, how Australians prefer to shop and how this differs between age groups.