In episode 19 of the Retailbiz Podcast, we speak to Roger Bendrien, country manager for Australia and New Zealand at Botify about how the company helps the largest and most complex websites drive more traffic and revenue from organic search.

He then provides insights on key SEO trends and the impact of organic search performance on the local retail and e-commerce industry, particularly over the last two years, as consumers become even more discerning.

Roger also shares how Botify can boost search performance and return on investment, while delivering a greater share of organic search traffic, by leveraging automation and machine learning.