Pinterest has partnered with WooCommerce to enable businesses of all sizes to turn their product catalogues into shoppable product pins on Pinterest. 

The announcement comes as Pinterest invests in new ways for shoppers to browse, discover and engage with brands.

Gathering information is a key part of the decision-making process during the path-to-purchase journey. According to Pinterest data, 97% of the top searches on Pinterest are unbranded, which means browsers are within the discovery stage of their shopping journey. When they do purchase, Pinterest users spend two times more than people on other platforms with 85% bigger baskets at checkout.

A new Pinterest app on WooCommerce that includes numerous Pinterest shopping features such as tag deployment and catalogue ingestion, without the need to edit code or deploy resources on their own site.

For the small-to-medium-sized businesses with shops on WooCommerce, this means easy set-up and access to distribution across Pinterest either organically or through ads, as well as reporting and results to maximise reach.