Australian menswear tailor, Peter Jackson has selected unified retail platform, Shopline to power its growth by migrated its ecommerce store to Shopline’s platform, seamlessly integrating it with point-of-sale (POS) and enterprise resource planning (ERP) systems. 

Peter Jackson chose Shopline for its ability to handle the complexities of fashion retail at scale, relevant functionality and user-friendly platform. In the weeks since the platform was implemented, Peter Jackson has experienced a 16.21% increase in conversion rates, a 28.1% increase in AOV (Average Order Value) and a noticeable improvement in cart abandonment rates. Collectively, contributing to a 52% increase in revenue. 

Peter Jackson director, Nick Jackson said, “Peter Jackson has been operating in the men’s tailoring business for 70 years, with a mission to elevate men’s dressing nationwide. For the brand to continue to deliver on this promise, we need to provide that seamless experience for customers across all touchpoints – and we weren’t able to do so with our ecommerce store in its previous form.

“Instead of spending all our time and effort on developer work and site maintenance, Shopline has given us back more time to focus on what we are good at – offering premium tailored menswear to our customers.

“In the short time since the new site has been live, the impact has been significant – far exceeding our expectations. Conversions are up, AOV is up, cart abandonment is down, and we’ve only just scratched the surface. Over the coming weeks and months, we’ll be tapping into new features and functionality. We’re in an extremely competitive industry, but with Shopline, we’re in an incredibly strong position to capitalise.”

Shopline general manager, Nick Gao (pictured) added, “As we build our position as the best-in-class, unified retail platform in Australia, we couldn’t be more thrilled to partner with a household name like Peter Jackson. We arrive in Australia with an advanced, established platform, but as a challenger brand. Being selected to power the online commerce of such a significant name in the local retail industry is huge validation of the power of our platform.

“Our goal is to empower Australian retailers to scale their businesses with the leading technology and features needed to drive website conversions and grow. To see the results they’re seeing already is rewarding for us. Through this partnership we have worked closely with Nick and the team to ensure the experiences they provide their customers online, are just as industry-leading as the experiences they provide in-store.”