Australia’s largest ecommerce pet supplies store, Pet Circle, has announced its multi-million-dollar investment in its last mile logistics, fulfilment centres and product range.

It has provided a first look at its recently launched delivery fleet in Perth and two new fulfilment centres in Perth and Brisbane, which opened over the past year. The new sites have doubled Pet Circle’s fulfilment centre footprint to over nine football fields, bringing its total number of operated fulfilment centres across Australia to four. 

With greater warehouse capacity, Pet Circle has also increased its range by one-third to 13,500 unique products, which is the largest Australian-based range of pet supplies.

“We have always worked to ensure that pet owners across Australia have access to the best quality pet products whenever they need them. Over the last decade for Pet Circle this meant building an unmatched range of specialty pet products for every pet and every need at unbeatable prices,” Pet Circle co-founder and CEO, Mike Frizell said.

“However, customers today are expecting more and to continue to exceed their expectations around our service, our range needs to be closer to them. We have invested in our fulfilment centres, range and last mile delivery over the past few years to redefine how pet parents shop, and our customers and the business are reaping the benefits.”

Pet Circle has also cut delivery times from five to seven days to just one to two days in Sydney, Brisbane, Melbourne and Perth, which has grown sales 35% year-on-year and helped Pet Circle win the 2022 Canstar Blue Award for Most Satisfied Customers in the pet store category.

“We will continue to invest in our services as the pet category remains strong and the opportunity ahead is large. With the pet population growing and ecommerce penetration accelerating, we see an opportunity to provide a level of service that’s not available to Australian pet parents today,” Frizell said.