Salmat DigitalForce has signed up over 25 new retailers to its – the retail offer aggregation website – and Dynamic Catalogue – the online catalogue viewing technology that is embedded into a retailer’s own website – in the last quarter as retail marketing spend in Australia shifts online.

The new additions include Kmart, Coles, BWS, Toy R Us, Telstra, OFIS, Steve Madden, Flight Centre, Dymocks, Surf Dive ‘N’ Ski/Jetty Surf, Glue Store, Pillow Talk, Oz Trail, Lenard’s, Mr Toys Toyworld, King of Knives, Kenny’s Cardiology, Australian Geographic, Homeart, Tyre Power (Queensland), Chemist Warehouse, My Chemist, GO-LO, Crazy Clark’s and Discount Drug Store.

Latest retailers to come onboard the Dynamic Catalogue platform, as well as advertise on include Dick Smith Electronics, Harris Scarfe, Borders, Rebel Sport, Wallace Bishop and Sam’s Warehouse. Furthermore, Dynamic Catalogue is now being used to host all of Coles’ catalogues on its own website.

Since launching in November 2007, Dynamic Catalogue and have gone from strength to strength with Dynamic Catalogue now serving more than half of all online catalogues viewed in Australia and recently securing a finalist position in the Australian Marketing Institute 2008 awards.

In just over a year, has one million unique users a month, 80 retailers and over 20,000 offers available and updated daily, to search on the site. The site also recently secured its second Hitwise Top 10 award for the September quarter.

“The perception of how to successfully advertise your retail offers to consumers has changed dramatically over the past 12 months, thanks largely to new digital services and technology such as and Dynamic Catalogue,” said Salmat DigitalForce executive director Paul Marshall.

“The retail industry now recognises the importance of the internet in any marketing strategy. The new retailers we have welcomed in the past quarter will reap the benefits of making their offers discoverable online over the busy Christmas retail period.”