has received a Hitwise Number 1 Award by internet measurement firm Hitwise. has held the number one ranking for five consecutive years.
The Hitwise Number 1 Award recognises websites from over 165 industries that are leaders in their industry. received the accolade after ranking number one based on market share of visits among all Australian websites in the Hitwise Shopping and Classifieds – Department Stores industry during the period of July-December 2009. has held the number one Hitwise ranking since its inception in 2004, enjoying an average of 1.5 million unique visitors every month, delivering a parcel every 30 seconds to over 900,000 customers.
“We’re thrilled that we continue to be Australia’s number one online shopping destination,” said co-founder and director of, Paul Greenberg.
“The consistent growth that we’ve experienced is astounding and a clear indication that our customers continue to love a bargain.”
In addition to the Hitwise award, celebrated another milestone last week with the sale of its four millionth item. offers more than 7500 heavily discounted products over 24 categories ranging from toys and consumer electronics to baby and homewares. 
“It’s staggering to think that what began as selling a few guitars on eBay has become a formidable player in Australian online retail, with a 40,000sqm warehouse and headquarters and employing 120 people,” said Greenberg.