A new online shopping platform has launched in Australia, offering over 70 million products from brands including Adore Beauty, Amazon, Dan Murphy’s, Hype DC, Lego, Nike, The Iconic, and more, from the convenience of one tab. 

With Little Birdie, consumers can discover all the latest price drops, sale events and exclusive offers, saving them the task of trying to compare products across multiple web pages.

Thanks to smart technology, consumers can enjoy a curated shopping experience based on their personal interests. Little Birdie provides shoppers with handpicked product suggestions and real-time price drop alerts for their favourite brands.

“We all know that feeling of trawling webpage to webpage trying to find and compare products and offers, only to accidentally close the wrong tab and risk missing out on the best price,” Little Birdie CEO, Jon Beros said.

“Little Birdie is a smarter and more convenient way to shop, and there’s no doubt it will become a daily habit for savvy shoppers. To celebrate the launch of Little Birdie, Aussies can enjoy a range of exclusive offers on some of Australia’s favourite brands and products.”

To celebrate its launch, Little Birdie is offering member only offers on a range of brands and products including Apple AirPods Pro for only $99, a Nintendo Switch for only $299 and a Soniq 65-inch TV for only $299.

Earlier this year, Little Birdie announced an investment from Commonwealth Bank of Australia.

Commenting on the official launch, CBA executive general manager, Kate Crous said, “Through our investment in Little Birdie, we’re excited to bring the best online shopping experiences to millions of CBA customers.

“Already we’ve started contacting CBA customers, so they know where to start their online shopping journey. And we look forward to letting more of our customers know about Little Birdie so they can access this great online shopping experience.

“We’re currently working on enhancing the shopping experience for our customers by bringing Little Birdie offers into our leading CommBank app. This will help to keep our customers updated on the latest updates and exclusive offers.”