Online marketplace designed for Gen Z and Millennials to shop global brands at discounted prices, The DOM, has signed on its 300th brand.

With its broad selection of brands, including adidas and Hugo Boss, and new product dropping daily, the DOM continues to accelerate its mission to redefine the outlet experience.

The DOM co-founder and CEO, Justin Seskin said, “We are seeing increased stock in market and expect it to continue into 2023. This is great for The DOM, and our customers. We want to provide customers with an exciting place to shop great fashion at great value. On any given day, we have over 20,000 products on site, and all at the best deal available in Australia.

adidas Australia general manager, Steve Castledine added: “We’re excited to partner with The DOM, and in turn, be part of innovating the outlet shopping experience for next generation customers, while accelerating our sales in a new and relevant channel. We want to give Australians a chance to enjoy the adrenaline of shopping, without the guilt of spending.”

Launched in October 2021, The DOM was founded by retail industry leaders motivated by the lack of integrity in clearance shopping and determined to improve the experience for both customers and brands.

The DOM is the first Australian-owned dedicated digital outlet mall – a platform built in partnership with brands to deliver their product direct to the consumer.