An all-in-one loyalty and point of sale (POS) app, addzme, has been launched in Australia to empower businesses to integrate loyalty programs into their marketing mix, while providing customers with a one-stop app to earn rewards.

addzme is an Australian-born product by established POS brand, Shift8, that bridges the gap between small businesses and their customers. The app, available on iOS and Android, offers a convenient way for customers to earn loyalty incentives and rewards, and is designed with small business in mind.

addzme CEO, Amy Renae has been with Shift8 for over 10 years and said that addzme can “change the landscape” for both small businesses and their customers.

“When we think of brand loyalty programs, we immediately imagine the big brands – most people probably have a loyalty card that they carry around in their wallet or have apps on their phone that they use to receive rewards from all the big franchises,” she said.

“We want to level the playing field and make it accessible for small businesses to create their own loyalty and incentive programs and make it as easy as possible for their customers to participate. For customers, you just download one app, sign up, and reap the rewards everywhere you go, whether it’s your hairdresser, local cafe, fish and chip shop or plumber. There are no limits.”

For business owners, addzme can be integrated with existing Shift8 POS systems. For businesses that don’t have this system, addzme offers a free 30-day trial of the Loyalty Scanner app, which requires no integration with POS setups and comes with a low monthly fee. Alternatively, addzme offers a 30-day trial for its POS system.