Myer Market


Myer’s answer to Amazon, The Myer Market, continues to grow, reaching 150 sellers and 30,000 products.

In a statement, the retailer said the platform has experienced month-on-moth growth since launching in December 2017 and achieved 30 per cent growth in the last quarter.

It attributed this to Australian consumers’ interest in online shopping as well as the marketplace’s expansion into books, activewear, organic skincare, and luxury experiences.

Retailers selling on the platform now include smaller, design-led brands not normally found in a Myer store including stationery label MiGoals, kids’ bike brand Kiddimoto and skincare company Cedar & Stone.

The marketplace was created in partnership with Marketplacer and CEO Jason Wyatt said he is proud of what it has achieved to date.

“It has been exciting to take our eleven years of learnings and experiences with marketplaces around the world and put them into practice with the Myer Market,” he said.

“Our platform has been able to help Myer quickly and effectively extend their range and offer into new categories that their customer was naturally looking for.”

Founder and CEO of designer dog accessories label Henley and Co, Kate Brown said selling on the Myer Market offers her business flexibility.

“We were able to be ranged and sell online on the platform within days,” she said. “This is a fundamental shift away from the traditional retailer ‘merchandising/buying’ cycle and has meant we can be responsive and react swiftly to consumer demand.”

Incy Interiors has also found success on the platform and founder Kristy Withers said the response from shoppers has been strong.

“The platform has allowed us to reach a large consumer base really quickly and selling under the Myer umbrella gives people a lot of confidence and value. Our sales growth shows it’s clearly working.”


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