Global original period and absorbent apparel brand, Modibodi has unveiled a new brand identity offering life-changing apparel.

Modibodi’s new brand position marks the next step of the brand’s development from internationally renowned period and leak-proof underwear to a full range of life-changing apparel.

‘Life-changing’ is the number one phrase heard from Modibodi customers, woven into the brand’s DNA and at the heart of what Modibodi does. Since its inception, the brand has received thousands of reviews from people telling them that because of Modibodi, they can live more comfortably without limitations.

“Life-changing apparel is about redefining what comfort means for our customers in terms of the physical, ethical and emotional comfort they experience. It means being able to get our product in the hands of the differently abled and those who can’t afford it,” Modibodi founder and CEO, Kristy Chong said.

“It’s about celebrating what our bodies can do, instead of what they look like. It’s about our genuine commitment to life on our planet. And as always, it’s about breaking down taboos and using our platform to educate and de-stigmatize bodily leaks.”

The brand’s evolved position speaks to its three core pillars of ground-breaking, comfort-creating, and planet-sustaining, life-changing apparel, while embracing its expansion into size-inclusive, gender diverse, underwear, maternity wear, activewear, swimwear and adaptive wear.

“At Modibodi, we’re proud to be leading a revolution with our range of absorbent underwear, activewear, maternity wear, swimwear and reusable nappies, that’s changing the lives of our customers, and life on our planet, every day,” Chong added.

“In addition to our new brand platform, we are excited that this year we will become a ‘Certified B Corp Business’. We are thrilled that our assessment score significantly exceeds the average company score. Creating a positive impact is embedded into the products we make, and as a purpose-led business we place people, the planet and the communities we serve at the center of our decisions.”