Global absorbent apparel brand, Modibodi launched its first ever global design competition ‘Design a pair, get a pair’ in April this year and the winning designs are now exclusively available on the Modibodi site to purchase.
Entrants were aged 18 and under, selected from Australia, UK and Europe and tasked to share what ‘Period Power’ meant to them, with the winning three designs having been produced on Modibodi’s newest range. The goal of the competition was to help empower young menstruators to break down taboos and stigmas about menstruation.
The winning ‘Design a pair’ styles:
Queen of love: Australia
This design was created to show that the true meaning of period power is that all people, no matter their gender, need to feel comfortable, strong and love themselves while on their period. Don’t worry; just be yourself and not care about your period. We all experience periods, so we need everyone to support each other.
Dinomite: UK
Inspired by the fluctuating moods a period experiencing person can have, this design was created to show that these fluctuating hormones are so normal that even dinosaurs understand them.
Share your strength: Europe
This design was created to highlight the importance of normalising periods while acting with kindness to those experiencing them, showing the strength it takes to have a period and the understanding every person menstruating needs to love themselves and have their feelings validated.
Modibodi design and innovation director, Charissa Lanham said, “This global competition was a call to young people who wanted to break taboos and stigmas around periods in a real way. The winning designs help to empower and inspire young menstruators to break the silence around periods.
“They are honest, inspirational prints from young people across the globe who want their experiences of menstruation to be seen and we are so proud to be able to produce these amazing prints on our underwear.”