Luxury Italian shoemaker, Santoni has chosen Fluent Commerce’s distributed Order Management System (OMS) to enhance its online and in-store customer experience.

Founded in 1975 by Andrea and Rosa Santoni, the company began as a small family business selling only classic buckle and lace-up shoes but has since grown into a global brand selling luxury leather shoes, handbags and apparel in Europe, Asia and the United States.

Fluent Commerce will implement new fulfillment options for Santoni customers including Click & Collect, Ship from Store and being able to buy online and return in store.

Santoni chief innovation officer, Francesco del Bosco said, “It is critical for us to ensure that our customer experience lives up to our brand, which stands for discreet luxury and quality without compromise.

“Fluent Commerce stood out to us as a vendor with a strong track record of working with leading luxury brands. We look forward to working with them and their partners to optimise our omnichannel strategy and ultimately enhance our customer experience.”

Fluent Commerce CEO, Graham Jackson said, “Santoni has an enviable history for quality craftmanship. We look forward to implement a distributed OMS which complements and enhances their reputation for producing luxury products, and delivers a contemporary, flexible shopping experience for their customers.”