Activewear retailer Lorna Jane has relaunched its e-commerce site to support its increased traffic.

According to the company, it has netted rapid year on year growth at a time when traditional retail has gone flat; and they have expanded the brand to the US. The Lorna Jane website experienced a 300 per cent increase in web traffic and 400 per cent. lift in online sales over the past 18 months.

The e-commerce growth has exceeded forecasts and now turns over the equivalent of seven A-Grade retail stores.

Recognising the importance of this online channel for future growth at home and oversees, Lorna Jane partnered with Salmat Digital to launch a new retail website backed with the enterprise level Hybris platform.

“Online is the present and the future of Lorna Jane. It is a key channel that offers growth potential and distribution far greater than bricks and mortar. Lorna Jane has positioned itself at the forefront of Australian retail growth in recent years, and expects to remain there in years to come,” Sam Zivot, Lorna Jane digital strategist, said.

The new site will be a focus for Lorna Jane’s overseas growth, with a U.S based website and distribution centre in the works for the coming months.
To further meet these shifting tastes, Lorna Jane has invested in expanding its multi-channel offering by introducing mobile pop-shops, an over the phone personal shopping service (LJ Angels), and expanded wholesaler distribution and e-commerce.