Australian shoppers can now instantly access the lowest price available for millions of products online with the launch of a new AI-powered innovation from Little Birdie – enabling them to see an unbiased, transparent list of prices from thousands of retailers as they shop.

Unlike other price comparison tools, the Little Birdie browser extension plugs into Safari (iPhone) or Chrome (desktop) and searches for the best prices across all e-commerce categories including fashion, beauty, electronics, toys and more. 

Once it’s installed, consumers shop as usual and when they’re on a store’s product page, Little Birdie shows all the prices it can find from other retailers. For example, someone looking for Apple AirPods on Amazon will now also see the price that other retailers are selling them for on the Amazon page.

Unlike searching on Google, where particular retailers are prioritised based on their advertising spend, shoppers will also see the best prices from smaller retailers across the country, leveling the e-commerce playing field.

Little Birdie founder and CEO, Jon Beros said, “Australians spent nearly $64 billion online in the last year alone. Yet the average shopper might not know how often retailers are changing pricing which makes you think you’re getting a good deal — when you’re not. From decades of working in e-commerce and fighting to find consumers the best price, we know that this lack of transparency is the biggest barrier.   

“Little Birdie’s mission is to bring transparency to online retail and to save people money every time they buy online, just by making sure they get the best price out there. We’re using new technology to innovate one of the last corners of the internet that is in desperate need of an aggregator to benefit the shopper—unlike Google, which prioritises advertising. We’re putting powerful AI search tools at their fingertips and it’s an exciting step forward for e-commerce.”

Little Birdie also helps shoppers track price movement over time. A graph shows price history, so they can understand the impact of seasonality and sales periods and know the best time to buy if they’re not in a rush. Plus, a one-click Price Alert function notifies shoppers of price drops in real-time.

“Little Birdie’s technology gives shoppers a birds-eye view on how retailers are pricing their products, so they have visibility on the market. Ultimately this will be good for shoppers, and good for retailers looking for new customers,” Beros added.