Global technology platform, Marketplacer, has been selected by Australian deal-discovery service, Lasoo to power the company’s new retail marketplace.
Established in 2007, Lasoo provides a single destination through which shoppers can search and purchase items from more than 80 retailers including Aldi, Coles, Woolworths, Pet Stock, Chemist Warehouse, and Lincraft and over 200,000 products.
In 2020, Lasoo was purchased by holistic marketing company IVE Group before being re-platformed and relaunched in September 2022.
“We were keen to create the most compelling online shopping experience possible for our growing customer base,” Lasoo CEO, Rob Draper said.
“For this reason, we chose to partner with Marketplacer which has developed a powerful e-commerce platform. At the same time, Marketplacer stood out from its competitors due to its ability to scale and rapidly bring new retailers on board.”
The Marketplacer’s platform’s M-Connect feature provides sellers with a range of ways to load their product listings onto the Lasoo website while synchronising with existing inventory systems.
“Being a headless platform, Marketplacer could easily be integrated with both our customised web front end and our app environment. This allows us to deliver a truly seamless customer experience,” Draper said.
The new Marketplacer-powered Lasoo website offers a range of features including location-based searches and personalised product listings based on previous purchases. Customers can also create individualised shopping lists and register to receive alerts when products are on sale.
Marketplacer CEO and founder,Jason Wyatt said the new Lasoo platform allows customers to complete purchases without needing to transfer to each retailer’s individual website to streamline the entire transaction process.
“Marketplacer’s ability to tightly integrate with each retailer’s existing ecommerce infrastructure platform was critical to the success of the project. This ensured that the new site had a full portfolio of products available from launch day,” he said.
Marketplacer will continue to work closely with Lasoo in coming months to increase the number of retailers on the site and the range of products available for purchase.