has launched its shopping iPhone app, allowing users to search across catalogues, products, retailers and brands from retailers while they’re out and about.
The app brings the full search and browse functionality of the website directly to the iPhone. Using the iPhone’s integrated GPS functionality, users can search across retail products or browse catalogues that are available in whatever area they happen to be. Products appear with a price, description and an expandable image.
Once the user has found something they want to buy, the Lasoo store locator uses the phone’s GPS to direct them to the nearest shop, complete with a map, contact details and opening hours.
Of the one million people who visit each month, nearly one in four goes on to make a purchase in store as a result. Ninety-seven per cent of visitors who go on to buy do so within one week, according to Nielsen research.
The iPhone app has garnered interest from retailers including Target, Big W, Coles, Dick Smith, Myer, Toys R Us, Aldi, Officeworks, Borders, Repco, IKEA and many more. Since its launch last Tuesday, the app has experienced 2000 downloads.
“The Apple iPhone is one of the most popular gadgets used by Australians today, with many people using it to do everything from banking to paying bills, checking the weather and much more,” said executive director Paul Marshall.
“The app will make the iPhone even more indispensable to anyone who downloads it, giving you the ability to find advertised offers at shops near you, no matter where you are.”
The app is available as a free download from the App Store.