Leading Australian online mattress and furniture retailer, Koala has chosen Qualtrics CoreXM to unlock market insights that support and guide the company’s growing operations.
Koala is using Qualtrics CoreXM to gain new insights across its brand and products including concept ideation and testing, product development, and ad-campaign testing, to optimise its go-to-market strategies and inform its product, brand, and customer experience. Insights captured by the platform are also being used to inform offshore growth plans.
The direct-to-consumer retailer is partnering with Qualtrics Research Services to expand the value and reach of the insights. With access to more than 90 million panelists across the globe, Qualtrics research experts ensure Koala’s studies deliver the information required to make smart and fast decisions.
Koala chief marketing officer, Peter Sloterdyk said it is crucial to use insights that unlock the full value of the marketing spectrum, such as TV and out of home, and personalise it for each country.
“Qualtrics CoreXM gives us the ability and agility to find the information we need, and then make intelligent decisions confidently, efficiently, and at scale. Within 24 hours of going live on the platform, Koala was able to see a return on its Qualtrics investment, with the support and services delivered helping provide the framework we need to build an insights-led business.”
Qualtrics research and brand experience lead, Lisa Khatri said having full autonomy of listening programs is paramount to ensure businesses have always-on market insights to operate at speed.
“Intelligent listening tools and services like Qualtrics CoreXM and Research Services allow businesses to cost-effectively and efficiently scale and manage such programs, as well as delivering real time insights helping businesses design their products, services, and brands with precision and confidence. Koala is seeing immediate results from its investment in Qualtrics, and we are proud to support the company on its growing success,” she said.