Leading global retail bank, payments provider and shopping service, Klarna is making significant headway in Australia with the signing of a number of high-profile Australian brands.

This follows the announcement that Australian consumers have shopped with over 250,000 merchants using the Klarna app. Homegrown brands now account for almost 80% of Klarna’s local merchant base.

The latest brands to partner with Klarna include Best&Less, Tony Bianco, Camilla, Alice McCall, DECJUBA, Lee Matthews, Spell & the Gypsy, Bec & Bridge, Jac + Jack, Nimble Activewear, digidirect, Flora & Fauna, Kirstin Ash, Ryderwear, Step One, Anna Quan, Ella Bache and Aje, among others.

Commenting on its partnership with Klarna, Best&Less executive ecommerce manager, Kerry Scotney said, “We are a company which has reinvented itself many times over the years and has always kept the consumers’ interests at heart. That’s why we’re excited to partner with Klarna and offer new payment options we know our shoppers want and need, making it easier for them to purchase with confidence.

“This sort of flexibility, convenience and financial control that paying with Klarna brings is the future of retail and we’re excited to be part of this movement.”

Klarna chief expansion officer, Camilla Giesecke, emphasised Klarna’s commitment to consumers and retailers. “Consumers today are mindful of budgets and are increasingly moving away from traditional forms of credit towards more transparent and innovative payment options,” she said.

“We’re proud to be partnering with these iconic Australian brands and offer even more people the convenience, safety and transparency of our services. Our commitment is to help merchants develop their business in their home market and internationally and grow a global community of loyal customers.”

Klarna’s flexible Pay in 4 service is supported by smart app features like price drop notifications, reward points and exclusive deals.