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Klarna appoints content editor to grow brand awareness

Swedish payments provider, Klarna has welcomed former magazine editor-in-chief and brand specialist, Kellie Hush, as content editor to help grow brand awareness among Australian consumers and retailers.

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In her role, Hush, widely known as the former leader of Harper’s BAZAAR and Grazia, will educate consumers on ways to shop smarter as well as offer regular fashion, beauty and lifestyle tips.

She will also curate B2B editorial content across Klarna’s owned channels as a retail expert and work with the Australian team on retail industry initiatives to help drive local growth.

Commenting on her appointment, Hush said she is thrilled to be working with the Klarna Australia team. “It is rare to work on a launch project, especially one of this scale and as exciting as a global company like Klarna,” she said.

I have always loved speaking directly to consumers and sharing my experience in the media and fashion industry, which I will continue to do as content editor. I have seen so much disruption over my career and there is no doubt Australian retail is heading into an even more challenging time. More Australians are shopping online and that will continue after the COVID-19 pandemic. We are also looking for choice, connection and community and I believe that’s what Klarna will provide Australians in the payment space.”

Klarna ANZ head of marketing, Andrea Darling added, “Having Kellie work with the Australian Klarna team is a huge win as we face a new reality for retail. Kellie’s years of experience as a media specialist, retail expert and fashion industry leader will play a pivotal role in helping us build our brand here in Australia.

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“She will lead the creation of highly engaging content for our channels to encourage consumers to make smart and informed spending decisions, assist us on industry programs to support local retailers and educate Australians about the unique benefits of the Klarna app including wishlists, price drop alerts and deals from the best local and international brands.”

Klarna announces exclusive partnership

Following the appointment of Hush as content editor, Klarna Australia announced an exclusive partnership with We Wear Australian to unite the national fashion industry and help drive online sales for local designers.

With 150 Australian brands taking part, the partnership will see Klarna help elevate #WeWearAustralian by funding a consumer engagement program and national advertising campaign across May and June.

Klarna has also launched a national consumer competition with a total prize pool valued at $75,000. Each of the 75 major prize winners will win a $1,000 shopping spree at participating Australian brands.

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