One of Australia’s largest express alcohol delivery services, Jimmy Brings has has launched a progressive web app (PWA) storefront built on BigCommerce’s headless architecture. Jimmy Brings is also one of the first ecommerce platforms hosted locally by BigCommerce in the region.

“Delivering customer satisfaction is paramount to the Jimmy Brings brand. Our business is hyper-localised, with a complex operational model which operates at speed. We need certainty that when anyone visits our website or app, they can onboard and purchase with the least friction. Otherwise, the Jimmy Brings experience is diluted,” Jimmy Brings head of product, Elliot Krass said.

Building a PWA with BigCommerce’s Open SaaS and modern headless platform combined with Elite Partner Deity’s Commerce Composer, Jimmy Brings was able to take advantage of enterprise-class integrations, flexible APIs and webhooks.

Pivoting into PWA has provided a more cohesive solution by bringing the app and web into one and is easily maintainable and flexible enough to tolerate any regulatory obligations, have less issues with compatibility while evolving alongside customer expectations.

“Jimmy Brings’ new platform gives them full control of their entire ecommerce journey and the flexibility to integrate new technologies and keep data orchestration on the next level keeping them innovative and accelerating growth,” Deity founder and chief commercial officer, Jamie Maria Schoiuren said.

“Jimmy Brings is an outstanding example of what the future of web technology will look like–a hyper flexible platform full of enterprise power with a user experience without limitations.”

Jimmy Brings also integrated Algolia to supercharge product rendering, strengthen localisation for better serviceability, ensure stock count accuracy and enhance search and discovery components. In addition, was integrated as the promotion engine to ingest data and provide loyalty and referral capabilities. Other partner solutions include Gladly for customer service, Moengage for customer engagement and insights and Customology for customer lifecycle management.

“Adopting a PWA approach is a stellar reflection of Jimmy Brings staying a step ahead of customer needs and expectations. BigCommerce’s headless solution and the combination of the immersive experience offered by native apps coupled with the reach of, and ease of, access to the internet that PWA provides has immensely changed the experiences Jimmy Brings delivers to customers today,” BigCommerce vice president and general manager for Asia Pacific, Shannon Ingrey said.