New technology by industry disruptor, Convincely which utilises gaming techniques is changing the way retailers interact with customers, driving online sales at a time when households are more budget conscious than ever.
Convincely founder and CEO, Pratik Doshi warns retailers need to be better tuned into customer’s online, offering a more engaging, captivating and intuitive experience amid the rise in popularity of chatbots and AI.
“We’re bringing the in-store personalised shopping experience to an online platform using knowledge and techniques from the gaming industry to keep customers engaged and educated about a product without feeling burdened,” he said.
“When a business or organisation can engage and educate a customer, they help remove the choice paralysis and give that customer a better experience, just like in a game.”
Convincely software designers have previously worked for EA Games which is behind popular games including FIFA, Dead Space, Titanfall and The Sims.
“Our software designers (User Interface Designers) come from a gaming background and we encourage them to utilise those same engaging elements to provide positive reinforcement, feedback, hints and tips, rewards, reduce choice paralysis and create a sense of achievement to offer a hyper-personalised experience between a business and their customer online,” he said.
“Businesses are dependent on engaging with companies like Meta and Google to find customers, but cost per clicks are increasing about 20 percent on average, year on year, so they need to find a way to play in that environment and set themselves apart.”
Data from house.com.au shows people who have used the new gaming experience technology within the website were four times more likely to purchase than other shoppers, with sales spiking between 150% and 450%.
“House.com.au is an innovator in their field that is showcasing how utilising new technology to bring exciting shopping experiences can broaden their customer base and optimise sales in the pipeline,” Doshi said.
The Melbourne based software company is also working with organisations such as which are also seeing major growth in conversion rate of sales thanks to the interactive ‘gaming inspired’ online experience, which asks customers a series of questions to best understand their needs and at the same time offers tips to educate them on the topic along the way.
“We know people find games captivating so why should choosing an insurance product or new set of knives from an online retailer be any different? Just like in a game, people want to be incentivised with discovery elements to keep going,” Doshi explained.
“Consumers are time poor and want great service. In this climate it’s all about connecting people with the right products faster than before.”