The Iconic CEO

The Iconic CEO Patrick Schmidt speaking at an event in 2017.

The Iconic’s chief executive officer Patrick Schmidt has been appointed co-CEO of the retailer’s parent company Global Fashion Group (GFG), beginning 1 February.

Schmidt has led the online fashion retailer since 2013 and will continue as CEO until a successor is named. He will work alongside Christoph Barchewitz, who has been on GFG’s board since 2015.

The pair will be responsible for the overall strategic and operational development of GFG and will work closely with the management teams of GFG’s regional businesses.

GFG has five branded platforms in 24 countries including Latin America (Dafiti), Russia (Lamoda), South East Asia (Zalora), Australia (The Iconic) and the Middle East (Namshi).

Under the new leadership, GFG aims to strengthen partnerships with international and local brands and further improve customer experience.

Schmidt, who increased revenue at The Iconic by eight times in four years, said he is looking forward to continuing to work with The Iconic as well as the broader GFG team.

“When I joined The Iconic four and a half years ago, what I saw was a company with unlimited growth potential. Today, both Christoph and I see the same potential in GFG,” he said.

Prior to joining The Iconic Schmidt founded Groupon Australia and later oversaw Groupon’s Latin American business.


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