Australian-based social enterprise, Thankful has secured support from venture-studio Shadowboxer to deliver a new app, Saveful, giving users the ability to save between $2,000 and $3,000 each year.
Launching in November, the Saveful app will help Australians save time, money and reduce food waste by delivering a personalised-user experience based on a family’s needs and tastes, as well as, the ability to build sustainable home cooking habits.
Saveful CEO, Kim McDonnell said the app has already attracted attention from leading food brands, producers, retailers and governments seeking practical tools and tangible solutions to combat food waste. Chef, restaurateur and farmer, Matt Moran has come on board as ambassador.
“Collective action is critical and Saveful’s offering is empowering, positive and fun in an often negative, complex and overwhelming environment. Delivering families with tangible and practical tools that make mealtimes less stressful and more sustainable,” McDonnell said.
“Enabling people to do more with less with access to flexible meal frameworks, tools, tips, hacks and rewards, Saveful will also give households the ability to instantly see the impact of their actions by tracking food and money saved.
“Guiding Australians along the food journey from planning meals, shopping for food, storing items to preparing meals and usage – Saveful encourages, supports and enables positive waste behaviour change.
“For us, it is important to be able to offer this innovation to Australian consumers for free and we invite Australian brands and organisations wanting to take meaningful action to join us in delivering Saveful to households across Australia.”
Saveful will also enable Governments and organisations to measure the impact and volume saved of household food, as well as provide metrics to help Australia achieve its Food Waste Strategy national targets.