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How Melbourne Central is supporting the community during isolation

Melbourne Central is bringing together art, lifestyle and culture with the launch of MCTV that connects customers to local retailers, musicians, artists, and creatives, all online.

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The virtual channel offers an ever-evolving program of gigs, how to’s, and even a virtual wine tasting hosted in collaboration with local partners and emerging talent.

This includes ‘Central Sessions’ which streams local gigs from Melbourne’s favourite bands and musicians, ‘BYO Vinyl Nights’ where Melburnians can share their favourite tracks with others, ‘Some Like It Haute’ offers fashion and beauty inspiration from Alyce from Bossy Creative, ‘Beauty Central’ allows consumers to discover insider tips direct from professional make-up artists via live masterclasses, along with giveaways from popular beauty brands, and ‘Drawn Together’ will see local artists illustrate messages of love and hope, in a work of art.

Melbourne Central development marketing manager, Melissa Polglase said, “Our community is at the centre of what we do at Melbourne Central. MCTV fosters a sense of connectivity at a time when our community needs it most. People can’t stop saying the C-word and day by day it’s affecting every part of our lives.

“Savouring small moments, strengthening connections and finding the good in others is what will keep us together. The Melbourne Central precinct has always had a strong affinity to our city’s culture. Now more than ever, we are passionate about continuing to support our retailers, local artists, creatives and performers feeling the pinch.”

MCTV is now available via Melbourne Central’s Instagram (@melbournecentral) and Facebook page (@melbcentral).

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