H&M Australia has launched an online giving initiative to help raise funds to support UNICEF’s work in vaccinating children against preventable diseases.

Since the COVID-19 pandemic was declared, 60 life-saving vaccination programs have been disrupted, putting millions of children worldwide at risk of preventable diseases such as diphtheria, measles and polio.

Customers can now add a donation following any purchase at hm.com and help support UNICEF’s work providing life-saving vaccinations to children.

H&M Australia country manager, Thomas Coellner said, “We are pleased to continue our local partnership with UNICEF Australia and support their important work in helping protect children from preventable diseases, particularly during this difficult time.

“In 2020, 23 million children missed out on basic vaccines through routine immunisation services, leaving them at risk to diseases like measles, polio or meningitis. We are so grateful to H&M Australia and their customers for helping us to raise vital funds to keep children safe and healthy,” UNICEF Australia CEO, Tony Stuart said.

The campaign marks the rollout of Adyen Impact’s Giving platform in Australia.

Adyen Giving enables merchants to accept charitable donations during the checkout process with the full cost of the donation absorbed by Adyen, meaning 100% of shopper donations through H&M Australia online go directly to UNICEF.

“It’s important for us that the products we build help merchants to do good. We want to use our technology to help create a multiplier effect that enables fundraising for charitable causes at tremendous scale,” Adyen president of Asia Pacific, Warren Hayashi said.

“With Giving, we use our technology to create seamless and transparent options for shoppers to give back to society. This also increases the pool of funds available to charities while supporting donation behaviours that have evolved as consumers increasingly value online shopping and digital payment options.”