Premium shopping app, Her Black Book has kicked off its ‘Festival Of Her’ shopping event designed to champion and support female founders.

A diverse range of more than 200 female-founded brands have opted to participate in the festival, also attracting international fashion designer from Los Angeles, Anine Bing.

Other brands involved include globally recognised names such as P.E Nation and Viktoria & Woods, as well as local labels including Showpo, SIR. The Label, Naked Sundays, Brillo Beauty, Reliquia Collective and RAEF The Label.

For a two-week period until 16 March 2023, each of the brands involved are offering shoppers exclusive incentives such as discounts, cashback offers and other promotions when they shop via Her Black Book.

Her Black Book co-founder, Julie Stevanja is aptly aware of the challenges and gender bias that comes with starting, building and growing a brand.

“By shining a light on women-led brands through our Festival Of Her campaign, our mission is to encourage people to think twice about where they are spending their dollars and make a habit of choosing female-owned businesses when they are shopping,” she said.

Her Black Book co-founder, Sali Sasi added, “We have been overwhelmed by the amount of female-founded brands who jumped at the opportunity to be involved in the Festival Of Her movement this year. Surprisingly, so many businesses aimed at female consumers are actually founded by men, so the objective of this festival is to bring visibility to businesses with women behind them.”

As an extension to the Festival Of Her campaign, Her Black Bookis also running a Female Founder Mentoring Program to further support, guide and offer a helping hand to early and mid-stage businesses.

Three brands (with 10 or less employees) involved in Festival Of Her will receive exclusive, one-on-one coaching across five different business pillars, run by experts in their fields including a former Instagram and Facebook leader, an ex-Are Media editor, an experienced e-commerce tech specialist, a global digital marketing director and Sali and Julie themselves.

Download the Her Black Book app for free on iOS or Android.