The premium shopping and discovery app, Her Black Book has kicked off a first of its kind curated shopping festival to champion female founded brands to coincide with International Women’s Day.

The festival brings shoppers exclusive deals from over 100 businesses including Rebecca Vallance, Anna Quan, Lee Matthews and The Undone, with the aim of deepening support of the women behind the brands.

Her Black Book co-creator, Julie Stevanja said, “The gender pay gap still exists, C-Suite representation is still far from where we need to be, and the most recent report on venture capital funding in Australia showed that purely female-founded businesses were getting just 2% of Venture Capital. More needs to be done and creating greater visibility of the female founded businesses we can support is just one.”

Her Black Book co-creator, Sali Sasi added, “When we started looking into brands to join our Festival, we were surprised to see how brands aimed at female consumers were actually founded or owned by men. We know firsthand the challenges faced when starting out, and what it’s like to be a woman in business – so we wanted to put a spotlight on celebrating the incredible women behind the brands both established and emerging.”

The Festival offers shoppers the opportunity to enjoy unique deals across fashion, beauty, wellness and lifestyle which also include: We Are Kindred, Steele The Label, Showpo, Lorna Jane, The Upside, Styelle Swim, Bangn Body, JS Health, Endota, In The Roundhouse, the Beauty Chef, and ModelCo.

In addition, much loved and recognised faces such as Figur by Jules Robinson, Swiish Wellness by Sally Obermeder, Kissed Earth by Rachael Finch, Nourishing Bubs by Lisa Wipfli, Naked Sundays by Samantha Brett, Shevoke Eyewear by Lisa Hyde, Sweat by Kayla Itsines, and DOG by Dr Lisa Chimes from Bondi Vet.

“As a brand or retailer, chances are they are using promotions throughout the year and know how effective they can be to generate and boost in sales. Festival of Her is a promotion with a difference because it carries an important message and call to action – supporting women in business,” Stevanja concluded.