Harvey Norman is moving forward with the times with the launch of a mobile website.

Accessible from any web-enabled phone or smartphone, the mobile website connects customer’s to a mobile version of the Harvey Norman Australia website.

Gary Wheelhouse, general manager of digital for Harvey Norman, said the launch will help the retailer reach customers when they are on-the-go.

“The access-anywhere use is what makes the Mobile Website such a valuable tool for shopping,” he said.

“Researching a product often takes place on the fly, and not necessary when you are sitting in front of your computer. With our new mobile site users can find anything from big screen TVs to coffee machines from wherever they happen to be.”

Harvey Norman has focused on linking the mobile customer with their local store using geo-location based information, enabling customers to access nearby store details including contact information, product availability, store hours and directions.

The mobile website provides customers with the same information as the regular Harvey Norman site, such as product pages, "Hot Deals" and user generated product reviews. Customers can also access the latest events and promotions using their web-enabled phone.

Featuring a quick checkout process, the Harvey Norman mobile website makes it easier to find and buy technology, entertainment and home appliances online.

Customers can get up-to-date product images, detailed specs, and even buying guides to ensure they’re finding exactly what they want, when and where they need it.

The Harvey Norman mobile website works on Android and Apple iOS devices and rounds out the offering of mobile e-commerce for the groups' three major brands – Harvey Norman, Domayne and Joyce Mayne.

"We aim to seamlessly integrate the customer experience across all our channels. Mobile is absolutely one of the key pillars of our Omni-Channel Strategy," said John Slack-Smith, COO of Harvey Norman.

The mobile experience also extends into the store itself.

“While customers are in our stores, they can scan QR codes on any given product price ticket in store, revealing all the key product features and specs, read customer reviews, or even check a detailed buying guide,” Wheelhouse said.

“We believe the mobile website improves the way people shop at Harvey Norman, by giving them full access to store and product information, and resources — whenever and wherever they are.”