PR agency, Good Talent Media (GTM) – staffed by current and former print and broadcast journalists – is launching a media masterclasses series aimed at CEOs, peak bodies, marketing, and communications personnel.
The series is designed to equip these professionals with the skills to understand and prosper in the media landscape as we approach 2021, with COVID-19 forcing a return to traditional media including print, radio and TV, with crisis becoming the new normal.
Launching on October 9, the series will consist of ten weekly 30-minute sessions held by media professionals with combined experience of over 40 years in publications such as ABC, SBS, 10, the Sydney Morning Herald, AAP, Crikey and The Guardian.
Former journalist for 9, 10, ABC and SBS, Tony Nicholls is now principal consultant and founding director of GTM, supported by former journalist for The Guardian, Vice and Crikey, David Latham, as director of public relations.
The course outline is divided into four key disciplines – public relations (October), crisis media (November), digital media and media training (December), as follows:
Public Relations: how to build your profile or campaign for change
October 9: How to write a press release that doesn’t sink to the bottom of an inbox
October 16: Industry leadership: how PR can make you the go to voice for your industry
October 23: From zero to hero: how to leverage second tier media to enter mainstream media
October 30: Make your voice heard: how to effectively ‘campaign for change’
Crisis Communication: how to mitigate risk and protect your brand
November 6: Crisis is the new normal: why crisis media plans are the new insurance
November 13: Conducting a crisis risk audit
November 20: Establishing a crisis media management team
November 27: When ‘no comment’ won’t cut it: how to handle media in a crisis situation and turn it around
Digital media / media training
December 4: Why SEO goes hand-in-hand with PR
December 11: Nixing the nerves: how to be a kickass spokesperson
To book a spot, email firstname.lastname@example.org or phone 1300 258 995.