By Aimee Chanthadavong

Shopping comparison site Getprice has reached a retail milestone now listing 1000 retailers – an achievement no other Australian retail shopping site has accomplished.

Matt Rigney, Getprice commercial director, told Retailbiz that Australian retailers are fast realising that the eCommerce market is booming and they want their products to be apart of it.

“Getprice is looking to offer the most comprehensive comparison for consumers so with that in mind, we are certainly looking to add as many quality retailers to the site as we can,” he said.

“With eCommerce finally coming of age within Australia we are also seeing a strong surge in new online retailers joining the market so the pool is certainly increasing and this will further empower Getprice shoppers who now have an even greater choice of online retail offers to compare,

“In saying that, our core focus is on driving quality over quantity and with more of the brand name ‘bricks and mortar’ retailers now migrating to eCommerce we forecast that a significant volume of growth will come from the big name retailers who are increasingly looking to leverage the extensive shopping base which Getprice has established in recent years.”

Hitting the 1000 retailer milestone comes off the back of Getprice signing agreements with retailers such as Bing Lee, Big W, Dick Smith and Rebel Sport.

These retailers join a list of retailers choosing to list on Getprice including Officeworks, Apple, Dell, ABC Shop, Surf Dive n Ski and Super Cheap Auto.

But reaching the milestone isn’t going to stop Getprice from making improvements, Rigby said.

“Getprice is undergoing a significant site refresh in early next year which will see the site add a range of new site features and functionality that will make it even easier for shoppers to find the offer that is right for them,” he said.

“A core element of this will be an extension of our comparison points beyond ‘price comparison’. This includes greater transparency around product purchasing and service from start to finish.”

Rigby added that Getprice is working on a new mobile application and mobile site to make it easier for consumers to compare offers from Getprice merchants on the move or in-store.

In recent months, Getprice has also announced content partnerships with media sites including Yahoo, Choice, C-Net and a number of News Digital Media websites including

“These partnerships allow Getprice merchants to highlight their product offers in a range of complementary shopping environments through their Getprice listings,” Rigby said.