Fulfilment by Amazon


From today, businesses registered to sell on Amazon’s Australian marketplace will be able to use Fulfilment by Amazon (FBA).

This will give sellers of all sizes access to Amazon’s fulfilment and customer service expertise and provide their customers with the convenience of fast delivery.

Businesses send the products they want to ship through FBA to Amazon’s fulfilment centre and when a customer places an order, Amazon will pick, pack and ship the product on behalf of the business. This saves time and money as sellers no longer need to individually purchase shipping materials, pack orders and make multiple trips to the post office.

Fulfilment by Amazon

Businesses send the products they want to ship through FBA to Amazon’s fulfilment centre.

Head of FBA in Australia Amit Mahto said the service helps to level the playing field between large and small businesses. “We are focused on helping Australian businesses of all sizes succeed by inventing on their behalf and making our technology available to them and FBA is a fantastic example of this,” he said.

“Customers shopping on amazon.com.au will be able to access an ever growing and more unique range of products accompanied by the convenience of fast delivery and Amazon’s world-class customer service.”

In 2017, FBA shipped billions of items to customers on behalf of businesses around the world, including many Australian sellers operating in overseas markets like Sydney-based baby brand Hip Cub.

Hip Cub founder Kevin Lippy said FBA helped his company enter the US and UK markets, which it couldn’t have done on its own. “Fulfilment by Amazon really changed the game for us, and we’re thrilled it is now launching in Australia.

“FBA has allowed us to concentrate on the things we’re good at such as digital marketing and product development, leaving the logistics such as packing and delivery to Amazon.”

Amazon is running an introductory promotion giving sellers access to free storage and removals when enabled in March, until 31 August 2018.

Want to get started on Amazon? Donwload our free guide to ecommerce marketplaces.


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