Freelance services online marketplace, Fiverr International has launched a resource hub – The Shift – for businesses in need of digital transformation by providing a website developer matching experience, case studies, and expert advice.

The launch is on the back of research undertaken by Fiverr, which revealed that 66% of Australian small businesses have suffered a financial loss as a result of the pandemic, with losses for those affected exceeding $10,00 for three in four (80%), and exceeding $100,000 for one in five (26%).

“Businesses everywhere are grappling with the pandemic’s impact, and the thought of having to completely reinvent themselves online can feel like a daunting experience,” Fiverr chief marketing officer, Gali Arnon said.

“As a company that has served the needs of small businesses for over ten years, we are in a unique position to help. Regardless of their industry, size or budget, our platform has the services and the talent they need to ensure their digital presence is just as authentic and distinct as their offline brand. Our goal is to provide them with the tools and resources they need to come out on the other side of this pandemic better and stronger.”

New and unique to Fiverr is a website developer matching experience that connects a business with a freelancer specialising in web design and development. For those who are new to creating a website, the matched talent will act as a guiding force throughout the process.

The Shift showcases real-life stories from companies across the globe about how they tackled this challenge. For example, Sydney-based plumbing business, Born 2 Plumb, was forced to create an online presence after the majority of business was lost as a result of the pandemic.

Born 2 Plumb founder, Andrew Collet said: “Previously, the majority of our work came through local referrals and word of mouth. However, with the world going digital, we realised we needed an effective website to remain competitive and build trust with prospective clients. Now, with jobs once again starting to roll in, our new website, built by Fiverr freelance talent, allows us to appear reputable and showcase our business credentials to win more clients.”

Every month Fiverr is awarding three businesses across the globe a $1,000 USD (AUD $1,400) in Fiverr credit to help support their digital needs. In the first month, a construction consulting company from Australia, a BBQ sauce maker in Denver and an AI-startup in Israel, have been awarded credits and are using them to improve their existing websites, social content, or adding e-commerce features to their sites.

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