Australian business owners are spending big on digital freelancers to help them make the shift online, with Youtube videos, Instagram posts and Squarespace websites the most in-demand services over the past six months.

The services saw the fastest growing searches with YouTube video editing up 175%, Instagram posts up 95% and Squarespace Web Design up 46% since March 2020.

These insights were revealed in the second semi-annual Fiverr Small Business Needs Index, which tracks services that small business owners are using to succeed in a digital-first world.

The index reveals that Australian small business owners are growing their online presence and investing in content-led social media platforms including YouTube and Instagram with increased demand for short- and long-form video content, static images and animated posts.

This data also highlights the importance of an effective, visually appealing website with the Squarespace platform popular among small business owners.

“It has always been necessary for small business owners to stay on top of the latest trends to

connect with their customers,” Fiverr vice president of international expansion, Peggy de Lange said.

“Many Australian small business owners are adapting their online presence to set themselves up for success in the months and years to come. We are committed to identifying the types of services Australian small businesses need and providing them with access to skilled professionals who can help them reach those goals.”

The top ten fastest growing searches on a global scale over the previous six months include:

  • Dropshipping; 319%
  • Shopify Promotion; 247%
  • Youtube Editing; 231%
  • Front End Web Developer; 205%
  • Product Mockup; 186%
  • Facebook Promotion; 174%
  • Social Media Design; 158%
  • App Development; 133%
  • Brand Name; 85%
  • Customer Service; 85%