Australasia’s largest ecommerce solutions provider, eStar Online, has welcomed Eric Morris to the board as a non-executive director.

Morris is an apparel industry leader with over 35 years of experience across retail, wholesale, licensing, marketing, and product development in Australia, New Zealand, and the wider Asia Pacific.  

He founded and led Melbourne-based apparel group, PAS Group for 16 years, which included an ASX-listing and subsequent merger with Brand Collective. Morris led the combined business as CEO of Brand Collective until mid-2023 when he elected to focus on non-executive and advisory roles. He continues to advise the board of Brand Collective. 

Before the PAS Group, Morris was general manager of Private Brands at Myer and held director-level roles with Walt Disney Company and Reebok International. 

Commenting on his appointment, Morris said, “I am delighted to be part of the eStar family and excited about the opportunities that lie ahead. eStar has established itself as a key player in the digital commerce industry, and I am eager to contribute to its growth and success. As we navigate this ever-evolving landscape, I am committed to leveraging my experience to help eStar and Viare achieve their strategic objectives.”

eStar chair, Al Monro said, “We believe that Eric’s diverse skill set, leadership capabilities, and retail strategic insights will be invaluable to eStar and Viare. His appointment comes at a crucial time for the company, and we are confident that his expertise will significantly contribute to our continued success and growth, particularly in the Australian market.”