E-commerce platform provider ChannelAdvisor and online marketplace Trade Me have partnered up to help online retailers tap into the New Zealand market.

Channel Advisor enables retailers to sell more across online channels, and this new deal will see its e-commerce software fully integrate with Trade Me’s marketplace.

Mark Gray, managing director of ChannelAdvisor for Asia-Pacific, said the integration would reduce the money and time online retailers spend managing products across multiple online marketplaces.

“One of the key challenges for online retailers is tapping into the broad range of e-commerce channels available,” he said.

“When consumers want to buy a product online, most don’t go to a single site – they compare different retailers to find the best price.  From a consumer’s point of view this is fantastic, but for online retailers the need to maintain a broad presence can be a logistical and financial challenge.”

Jon Macdonald, CEO of Trade Me, said the new deal with ChannelAdvisor was good news for Trade Me members.

“We know Kiwis love to buy online, including from overseas retailers, and working with ChannelAdvisor we’ll aim to provide New Zealanders with local access to an increased range of products from global brands on Trade Me. It’s a great way for retailers to get in front of New Zealanders without setting up a bricks and mortar store,” he said.

“As we build our new goods supply, we also expect our current Trade Me seller base to benefit from an increased level of buyer interest.”