By Aimee Chanthadavong

Dymocks has opened its first pop-up store in Westfield Eastgardens shopping centre in Sydney.

The 25 square metre kiosk will trade initially for a four month period from October 2013 until February 2014 and has been designed to be quick to install, remove and relocatable to other locations.

“The pop-up concept is all about helping more readers across Australia find their next great book,” managing director, Steve Cox, said.

“The pop-up store will enable Dymocks to bring the recommendations of our well-read people to even more customers; it is one more part of our multi-channel strategy – reaching customers wherever they may live in Australia.

“As a major shopping centre in Sydney which does not have a full range book store, we saw Westfield Eastgardens as the perfect location to trial this innovative concept.”

With close to 1,000 titles physically in stock, customers will be able to browse through fiction, fantasy, crime, cooking, biography, house & garden and kids titles.

“The pop-up store is just one example of the ways that Dymocks is innovating to extend our reach and better deliver our service to customers across Australia,” Cox said.

“We will be evaluating the results and refining the model further, adapting the lessons learnt to all parts of our business.”

Dymocks will also be trialling an online ordering system at the kiosk that will allow customers to browse books online and have them delivered to their home or business free of charge.

As for whether we'll see the concept elsewhere? Dymocks said it will evaluate the results of this pop-up store and refine it before rolling it out to other locations.