Convenience is key in driving online sales, particularly with current Covid-19 lockdowns, according to new data from Hootsuite and We Are Social.

The main online purchase drivers for consumers include free delivery, coupons or discounts, reviews from other customers and an easy returns policy, as well as a quick and easy online checkout process.

The Digital 2021 Global Statshot report found six in 10 internet users say they have visited an online shopping platform in the past month, while more than 50% say they shop or browse for products online every week. In the past week, 35% bought something online with 21% of those purchases made via mobile. Further, 26% ordered groceries via an online store and 17.5% used a buy now pay later service.

Hootsuite customer success and professional services manager for Asia Pacific, Daniel Lean said Australians’ digital behaviours have continued to evolve to become a truly digital nation.

“The vast majority (91%) of the Australian population using the internet to access entertainment services such as podcasts (19%), utilising their smart home device (15%) or shopping online with 35% of Australia internet users buying something online in the past month,” he said.

“Social commerce continues to be important for brands, however the increasingly globalised nature of the internet means that marketers need to be aware of international markets and how they cater to these customers to ensure they are provided with an excellent customer experience.”