Global leader in digital experience analytics, Contentsquare has acquired product experience insights platform, Hotjar to serve the global market and enable businesses to deliver enhanced digital experiences to their customers.

The acquisition builds on deep synergies between both businesses to expand the companies’ global market reach and accelerate their shared vision of better experiences. Hotjar will learn from Contentsquare’s advanced technology and resources, while Contentsquare will benefit from Hotjar’s reach and product-led approach. 

With a combined team of over 1,000 people, both companies will work closely together but will continue to operate independently for the foreseeable future.

Together, Contentsquare and Hotjar provide insights to close to one million websites in over 180 countries, analysing trillions of web and mobile app behaviors and micro-gestures on sites that process billions of dollars in transactions daily, using AI to turn this data into recommendations. 

People expect great digital experiences whenever they are connected — whether they are interacting with big global brands or start-ups and growing businesses, according to Contentsquare CEO and founder, Jonathan Cherki.

“Coming together with Hotjar allows us to broaden our reach to bring business-critical insights to every type of business across all industries.”

Hotjar founder, David Darmanin said the company couldn’t be more excited to be joining forces with Contentsquare. 

“We built Hotjar to inspire product improvements by enabling businesses of all sizes to have empathy with their end-users. Joining the Contentsquare family enables us to accelerate our work towards this vision, double-down on our investments in innovation and thereby unlock even more value for our customers.”