A global leader in next-generation commerce software, commercetools, has expanded its availability on the Google Cloud Marketplace, enabling brands and retailers to benefit from deeper product integration, unified billing and an expanded go-to-market relationship.

Historically, commercetools has been cloud vendor agnostic, but it increasingly became clear that Google Cloud best meets customers’ needs.

commercetools sees a deepened relationship with Google Cloud as empowering more of its customers to design unique and engaging digital commerce experiences with the Google Cloud Console and Marketplace. 

The new partnership will simplify and integrate billing for joint customers. Brands and retailers will be able to purchase commercetools via the Google Cloud Marketplace. commercetools and Google Cloud will partner on go-to-market efforts, including making it easier for customers to run and scale commercetools on Google Cloud. 

commercetools CEO and co-founder, Dirk Hoerig said, “We have built our own business on Google Cloud so have a powerful insight into the value of its platform and infrastructure for creating successful digital businesses.

“Like us, our customers need the best cloud resources to customise their commerce applications and infrastructure. By deepening our collaboration with Google Cloud and becoming a commerce solution on Google Cloud Marketplace, we have made it even easier for our customers to select GCP as their cloud platform to drive their own business growth with commercetools.” 

Google Cloud vice president for retail and consumer, Carrie Tharp added, “We are excited that commercetools will make its eCommerce solution available on Google Cloud. The Google Cloud Marketplace makes it easy for retailers and brands to deploy commercetools at global scale, helping them deliver exceptional digital experiences for consumers.”