Leading commerce company, CommerceHub has introduced its new name Rithum – the culmination of several commerce companies like ChannelAdvisor, Dsco, and Cadeera coming together to power seamless shopping journeys for brands and retailers.

“We’re thrilled to introduce Rithum, which now represents the company we’ve built over the last 20 years – one that has brought industry leading businesses together to create unmatched value for our customers,” Rithum CEO, Bryan Dove said.

“Our mission is to build profitable and lasting commerce businesses for the world’s greatest brands, retailers, and suppliers. It’s truly how we operate every day. This next chapter will be our best yet. I’m proud of the momentum and innovation we’ve seen in our business, and we’re committed to fueling our customers’ growth well into the future.” 

Rithum’s network—spanning more than 40,000 brands, retailers and suppliers—supports the entire e-commerce lifecycle. This includes managing product listings, marketing, sales and delivery, to expand category and product assortment, manage inventory, establish dropship or marketplace distribution, and integrate digital marketing with listing optimisation.

Rithum processes US$50 billion in annual gross merchandise value (GMV). In addition, due to the platform’s reach across 420+ marketplaces and retail sites, Rithum manages over US$500 million in digital marketing and retail media ad spend.

With the acquisition of AI start up, Cadeera, Rithum gains a multi-modal AI platform that combines the latest advances in computer vision, language processing, and machine learning to power applications including product onboarding, search, and discovery. It bolsters Rithum’s ability to power positive business outcomes for its customers, including reduced costs and operational efficiency.

“We’re excited to welcome the Cadeera team to Rithum. With this new platform, AI will accelerate Rithum’s disruption of commerce by automating a number of processes across the e-commerce lifecycle – enabling retailers and brands to meaningfully reduce operating expenses and increase speed-to-site for new products,” Rithum chief technology and product officer, Aarthi Ramamurthy said.  

“This is just the beginning for us. We will continue to invest in this area significantly to infuse AI across our entire platform, equipping brands and retailers with the tools they need to grow their businesses.”