By Aimee Chanthadavong

Commonwealth Bank has launched its first online support forum.

Support Community is a crowd sourced customer service function that allows customers to search for support and advice about retail and business products and services, share their knowledge and participate in discussions.

Backed by social crowdsourcing platform Lithium, Support Community will be utilised by CommBank to invited consumers to submit posts and share insights. Customers will also have their questions answered in real-time by the community as well as CommBank experts.

Drew Unsworth, Commonwealth Bank general manger of online banking, said Support Community is to help the everyday banking easier.

“With the world’s most advanced crowdsourcing technology, our customers now have even more ways to resolve queries in real time,” he said.

“From finding answers to everyday banking enquires to exchanging experiences, sharing knowledge and discussing our products and services, Support Community is the latest way we’re enabling our customers to resolve problems quickly and easily.”

Some of the Community Topics customers can discuss include everyday banking, cards, savings, loans and business banking.

“We’re always looking for new ways to help our customers manage their everyday banking on their terms,” Unsworth said.

“We don’t adopt a ‘one size fits all approach’, but instead focus on giving our customers experiences tailored to their needs in a way that’s applicable to their everyday lives. Support Community is a simple way in which we’re able to give our customers another touch point with their bank, enabling them to build a relationship not only with us, but with other like-minded customers.

“Most of all Support Community will help strengthen their relationship with us, by giving them access to real time information needed to resolve questions and problems at a time that suits them.”