Leading e-commerce solution provider, ChannelAdvisor has announced its integration with online marketplace, Bunnings MarketLink, which provides access to a wide range of home and lifestyle products online across furniture, appliances, home entertainment and more.

By managing their presence through ChannelAdvisor, Bunnings MarketLink sellers can utilise automation, analytics, and optimisation tools to help effectively manage product data, simplify inventory management, streamline orders, and develop long-term strategies for e-commerce performance.

“We are excited to bring Bunnings MarketLink to our customers. As one of Australia and New Zealand’s most iconic retailers, Bunnings can offer our customers an opportunity to connect with consumers and new audiences,” ChannelAdvisor managing director for Asia Pacific, Simon Clarkson said.

“Our customers regularly rely on the ChannelAdvisor platform to expand to new marketplaces as a way to help increase sales and revenue so Bunnings MarketLink is an ideal addition to our current mix of more than 100 global marketplaces, and we couldn’t be more pleased with the new connection.

“With so many changes occurring across the e-commerce landscape, it’s more important than ever to reach more customers across a wide array of sales channels. ChannelAdvisor’s bespoke integration with Bunnings MarketLink can help streamline processes, enabling brands and retailers to drive growth and generate faster results.”

Bunnings officially launched its online marketplace, MarketLink, ahead of Christmas 2019 with third party trusted sellers.

At the time of launch, Bunnings managing director, Michael Schneider said while the in-store experience will always be at the heart of Bunnings’ DNA, MarketLink will give customers access to an even wider range of products.

“MarketLink was specifically created to meet our customers’ evolving home and lifestyle needs. We wanted to expand our online offer to provide our customers with a greater choice of products, everything from the front gate to the back fence, and now through MarketLink there are thousands of new products,” he said.

“MarketLink features a wide variety of new categories and products, including well-known brands, that are not currently available in Bunnings stores. Already we’re seeing some early favourites with our customers, including manchester and bedding.”

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