Despite only launching in June this year, Catch Marketplace has already reached weekly sales in excess of $1 million and is generating 15 per cent of Catch.com.au’s overall sales.
Catch Group CEO Nati Harpaz predicts this figure will grow to between 30 and 40 per cent of total sales within 12 months.
In a statement, the Group said the marketplace, which currently boasts over 300 Australian sellers with an additional 400 signed up, is advancing towards a yearly sales forecast of $100 million per annum.
Similarly to Amazon, Harpaz put the success of Catch down to its key competitive strengths—an extensive range of products and brands at low prices.
With the launch of Catch Marketplace, the product range available on Catch.com.au increased by 600 per cent, going from 20,000 to 120,000 in just four months.
“The ‘hot lava’ is definitely our own amazing buy in stock of top brands at world-beating prices,” Harpaz said.
“We think we have the best of both worlds, a potent core offer of unbeatable value products, with the marketplace providing an amazing assortment of categories and products, seamlessly wrapped around our amazing specials. This will continue to ensure that Catch.com.au, including the Marketplace, is a peak destination for Australian shoppers.”
All brands that sign on to the marketplace are taken through on-boarding checks to make sure they adhere to Catch Group’s customer service and value criteria, and to ensure they not only complement but enhance the Group’s offering.
This includes Australian online bookseller Booktopia, which recently listed 100,000 books on the site. Founder Tony Nash said he “couldn’t be happier” with the decision. “Before joining the Catch Marketplace we set our sales forecasts and they have literally delivered three times more sales than we expected.”
Other new brands that have been added to Catch Marketplace include Kitchen Warehouse, ToolsWarehouse, Sodastream Australia, Fosani Lighting, Napoleon Perdis, Golfbox and Glue Store.
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