Australian omnichannel experience platform, Brauz has launched the first ever Shopping Cart inside a Zoom call.

In July, Brauz announced its collaboration with Zoom to launch virtual appoints, allowing customers to connect to stores via Zoom anywhere in the world by booking a time.

Using the new Shopping Cart feature, customers can now connect to staff for a virtual appointment to discuss items they’ve added to their online cart with staff members at any store location around the world.

Store staff will be able to add and remove items to the cart in real-time during the appointment. This triggers an SMS containing the shopping cart with a secure payment link to facilitate the transaction in the moment.

Retailers will be able to curate shopping carts with product ranges that can be shared via social media, email marketing and digital advertising that will let customers simply click, open the Brauz cart, select their preferred delivery method and checkout with tokenised credit cards, google pay and apple pay, with more options to come. 

Brauz founder and CEO, Lee Hardham noted that livestream shopping sales are expected to double to circa $120 billion worldwide in 2021.

“We know ourselves that when customers are given a choice of in-store or video appointments, 45% are choosing video – and this was before the lockdowns,” he said. “With this innovation, Brauz is helping more customers connect and transact with retailers anywhere in the world.”

In response to increased video engagement, Brauz also launched its new Connect Live feature that will be available for virtual appointments. Shoppers will now be able to Connect Live to available in-store staff for a personalised shopping experience. 

Cue, MJ Bale, and Nike are already set up to use Brauz’s platform to facilitate Connect Live and Shopping Carts for their customers.