Online retailer, Bondi Joe has launched a new range of swim trunks for boys, off the back of a successful range for adults.

The boys swim trunks are sustainable and use fabric from 100% recycled materials. They feature large side pockets, a draw string waist and do away with the mesh lining – a major pain point for boy swim shorts.

Bondi Joe provides a size guide and offers a Fit & Comfort Guarantee for buyers to exchange them if they don’t fit.

Bondi Joe founder and CEO, Marcus Marchant said the debut summer range has taken social media by storm.

“It’s within our nature to do things differently, so when parents kept asking us if we offered smaller sizes we recognised the demand. The Bondi Joe’s boys range follows feedback received about dads and sons wanting to match and create memorable summer moments, so we’ve taken the seven most popular styles of the men’s range and launched a kids range too,” he told Retailbiz.

“We want kids to look good and feel comfortable at the beach. Bondi Joe was built to bridge the gap between traditional swimwear and good-looking shorts while keeping the average Aussie male at heart. “From the beginning, we set about ensuring that the brand lived and breathed a strong planet conscience; making boardshorts that feel great while also doing good for the planet.

“Bondi Joe is committed to sustainability and the fabric we make all our men’s and boy’s boardshorts from is 100% recycled polyester fabric. Additionally, we offset the carbon used in our supply chain, and use biodegradable packaging for product delivery,” he said.