Leading open SaaS ecommerce platform, BigCommerce, has introduced Channel Manager, a modernised platform feature for merchants to better manage their omnichannel operations.

Channel Manager offers access to all native and third-party storefront integrations including marketplaces and advertising platforms such as Amazon, Facebook, Instagram, Google and Wish, as well as headless storefront channels like DEITY.

Wish, one of the largest and fastest-growing global ecommerce marketplaces and the latest to join the BigCommerce partner ecosystem, expands BigCommerce merchants’ visibility to 100 million monthly active users across more than 100 countries.

In addition, BigCommerce merchants selling on Wish can now leverage Deliverr’s fast and affordable fulfilment to get the exclusive Wish two-day delivery tag on their listings. Alongside Deliverr, the Wish provider page will also highlight integrations with preferred partners CedCommerce and Feedonomics for improved marketplace listings, as well as other tools to enhance the overall marketplace selling experience.

With the new Channel Manager, merchants will be able to centralise channel management within a single destination, reach more shoppers faster with the ability to integrate into leading marketplaces with a single click, streamline listing and selling on third-party channels, enable relevant app integrations, and take advantage of progressive web app (PWA) storefronts within BigCommerce in just minutes.

“One of the central questions we strive to answer is ‘how do we continue to help our merchants grow and stay competitive in these ever-changing times?’, which is why we saw value in further contextualising how our growing ecosystem of partners can help them sell through each channel,” BigCommerce chief product officer, Jimmy Duvall said.

“With this updated Channel Manager, BigCommerce remains the central hub for ecommerce operations, but does so in a way that helps merchants more easily manage their ever-growing omnichannel presence without adding operational complexity.”

BigCommerce merchants will get immediate access to Channel Manager and existing storefront integrations via the BigCommerce control panel. Additional storefront channels will be made available in the future.